Donna Richards
Managing Partner – Owner ROC Hospitality, LLC
Vice President Sales & Marketing
Cell: 321-863-8659
My goal is to increase your revenue stream through a conscientious approach to sales and marketing to deliver precisely the right message to achieve maximum ROI.
- Develop and execute business strategies that will maximize market opportunities.
- Create and implement strategic sales and marketing objectives.
- Execute sales plan to achieve maximum sales volume and profitability.
- Increase hotels business market share by generating property exposure, increase sales and by positioning the hotel as the leader in your “comp set” market based on your properties distinctive competitive advantages.
- Target area market share and put measurable action steps in place.
- Implement revenue management rate program to achieve consistent results.
- Identify local demand drivers that impact long-term RevPAR performance by understanding the competitive positioning of each hotel through the market analysis from the Smith Travel Research Star Report (STR).
- Identify new revenue opportunities by maximizing sales opportunities with existing customers and by identifying new accounts that have significant long-term revenue potential.
- Review of monthly sales reports.
- Identify new revenue opportunities by maximizing sales opportunities with existing customers and by identifying new accounts that have significant long-term revenue potential.
- Review of monthly sales reports.
- Work closely with the GM to establish the sales effort direction. In lieu of having a designated sales person on property the GM is ultimately responsible to handle all the many sales activities necessary to stay competitive in today’s business environment and insure a balanced sales program is maintained.
Scott Oakey
Managing Partner – Owner ROC Hospitality, LLC
Vice President Operations
Cell: 321-863-8661
Our objective is simple: maximize services and minimize expenses.
We will combine your goals with our experience to create a customized operating plan and budget specifically for your hotel taking every aspect of the day to day operation into consideration. We can also work with you on a plan that sets property goals and gives you the clear sense of direction and long term structure you need in order to grow and achieve your goals over the long term.
We will review your property and provide an overall in depth analysis on areas, such as human resources, food and beverage, yield management, and guest service relations. We will then zero in on the areas that need improvement, and devise customized strategies that will have a positive impact on your bottom line
- Develop strategic planning aimed at operating your property at its full potential
- Owner Operation Reporting
- On-Property Supervision & Training
- Revenue Management – we work to train and cultivate the skills of our General Managers relative to pricing, positioning and optimizing revenue generation opportunities in each respective market.
- Food and Beverage Management
Tracie Collins
Managing Partner – Owner ROC Hospitality, LLC
Secretary-Treasurer
Cell : 321-863-8665
We believe accounting serves a purpose beyond presenting the historical financial position of a hotel.
Timely accounting information, properly presented, is information that management can use to improve and compare future performance income and expenses to past performance and future goals. We believe that tight internal and cash controls, combined with strong manager responsibility, are key to maximizing profitability.
- Accounts Payable – the processing, verification and payment of vendor invoices including yearend processing of 1099 reporting for vendors
- Cash Management – handles daily receivables and bank reconciliations, forecasting and management of the hotels’ cash resources, including the investment of cash balances
- Detailed Budget Preparation – preparation of the annual operating budget, business plan, capital expenditure budget and cash flow projection
- Financial Reporting – monthly operating statement, balance sheet, cash flow projections, full year forecasts and other various analytical reports
- Payroll Analysis – weekly labor productivity tracking
- Standard Operating Procedures – formal documented procedures established within the company to ensure uniformity, consistency and adherence to the Uniform System of Accounts for the Hotel Industry
- Coordinates with Tax Accountant for complete and accurate Annual Tax Returns